The RefMob service allows businesses to acquire new customers through referral programs and to create, manage and measure those campaigns.

"RefMob makes it easy to magnify the impact of trusted referrals by leveraging the power of social networks, by reaching not just your happy customers but the friends and followers of happy customers."

I find it a suitable way to capitalize on the ever-growing social scene, and I think it has a chance of becoming particularly successful with small companies that want to promote their paid referral programs.

The big plus for companies is that they get an easy way to create a paid referral program online that they can easily distribute via their customer base, essentially magnifying the reach.

Refmob is a new company that encourages word-of-mouth referrals by handing users a slice of the revenue they generate for businesses by recommending them.

Refmob helps you discover and share referrals for your favorite businesses, and make money at the same time.