Many of you probably read the excellent Wired article Mob Rule! How Users Took Over Twitter. As you may have guessed, we are pretty “pro” mob here at RefMob. The article aptly describes Twitter as a “a throbbing global sensing organism that delivers instant opinion and eyewitness reporting on everything from presidential debates to football injuries.”
The gist of the first part of the story was that when the Twitter developers tried to build “retweeting” officially into its base app, they didn’t allow for the fact that people want to embellish their RTs and there was an uproar from the Twitterverse. It was the mob, the Twitter users, that invented the retweet in the first place.
We love retweets. RefMob’s success will depend on them as much as the direct participation by people who are already logged onto RefMob, or are sharing referrals with their friends on Facebook. And it is the mechanism that will allow businesses to extend their reach exponentially through their immediate circle of friends and followers.
But back to the Wired article. The retweet incident, as they call it, was really an illustration of what a great job the Twitter folks did up front in building a platform that was simple and that could become what its users needed it to be.
At RefMob we’d like to know when and if you decide to tweet or retweet about a referral offer. How are you using RefMob and Twitter together? What is working? Who responds?
We are striving to build RefMob with the same model of simplicity. We hope that it will become what its users need it to be. So call us on this – give us your feedback and we promise to continue to make it easier and easier to share referrals with your friends and best customers!
