Social networking is great for internet based businesses, but the trend has taken on a new direction, and can now boost land based businesses as well. This new trend referred to as Location Based Marketing enables businesses to communicate with their clients at all times and drive more business in their front door.
Using platforms called “Lo-So” or Location Social Networking, businesses have a connection in the social networking scene that gives them a continual presence where their customers are – online.
So what does a standard business owner do to become part of this new trend? There are 9 things which will help integrate any business into the Lo-So network.
1. Become familiar with the Lo-So platform. There are several different platforms that can be used, many even have phone apps. Take the time to understand how they work and find the one you are most comfortable with to use.
2. Decide what you want this networking to accomplish. Do you want new customers or repeat business? Determining your goals will help you plan your marketing
3. Make your business known. With each network you join, place reminders for your customers such as “Follow us on…” “Check us out on…”
4. Stand out by customizing. Once you are established on the network make sure you take advantage of customizing your site and adding links to your other networks.
5. Offer a promotion for visitors. Everyone loves a discount, freebie or token of appreciation. Many times this will drive people to your site that would have never visited before.
6. Interact. If you have customers or potential customers leaving opinions make sure you reply. Customers like to feel special.
7. Watch for new trends. The web is always changing; don’t let your site go stagnant.
8. Know your stats. These sites will let you track information about your visits. Know it, learn it and use it to your advantage.
9. Avoid common errors. Poorly designed ads, boring or overabundant text will drive people away. The attention span has grown short. You need to catch them fast or risk loosing the sale.
Following these simple tricks will help any business integrate into the Lo-So network and boost their walk in sales.
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