Schools Spending More on Social Media Spend Less Per Student On Marketing

I was reading an article @eschoolnews ( http://bit.ly/cR1Nwh ) comparing the investment in social media of some universities and how it relates to overall marketing costs per student.  No surprise, the universities that spent the most via social media channels had the lowest overall marketing costs per student.

When you think about the comfort people of college age and  younger have with sharing information about themselves online, and the opportunity to analyze this data and how it relates to their connections, social media becomes a very effective way of profiling an ideal prospect to a higher degree of accuracy than available from more traditional methods.

Much like universities, many businesses can effectively market to prospects by leveraging the enormous amount of social data available on networks like Facebook.  With over 500 million profiles, chances are a significant portion of your customers regular use the network to share information about themselves.  It makes sense to implement a social media strategy which leverages this information to build a richer segmentation and use it to ensure a message which resonates.