Location Based Text Messaging On The Rise

August 20, 2010

In what may be the biggest marketing tool to hit the free market in decades, location based text messaging is soaring in popularity. This opt-in type of program will reward customers with digital coupons via their phone as well as location based networking capabilities. What does this mean to the retailer? You now have the [...]

Read the full article →

Use Location Based Services to Drive New Business and Customer Loyalty

August 19, 2010

Social networking is great for internet based businesses, but the trend has taken on a new direction, and can now boost land based businesses as well. This new trend referred to as Location Based Marketing enables businesses to communicate with their clients at all times and drive more business in their front door. Using platforms [...]

Read the full article →

SMS Marketing 101

August 18, 2010

Using SMS to market to your existing customer based can be an innovative and fruitful way to keep your customer base engaged, however, you have to be very careful; most of your customers do not expect to hear from you via SMS, and it could be considered too invasive. When marketing via SMS, use common [...]

Read the full article →

Managing Your Brand Onilne; It’s Not So Easy…

August 18, 2010

Every where you go the topic of social networking arises. From your local coffee shop to the skating rink, at some point a social site will enter into the conversation. Businesses know that it is very important to become a part of that network. To generate a following of customers is a sure way to [...]

Read the full article →

Mobilize And Support Your Employees As Brand Representatives.

August 17, 2010

Customers are what keep a business alive. But how do you break the non-trust barrier and begin a relationship with your public? Let your employees come alive on the social media network. Recent studies have shown that over 60% of people that follow a Twitter feed believe what they read. The same statistics are applied [...]

Read the full article →

Have Your Most Loyal Customers Market Your Business For You

August 14, 2010

When you are promoting your business online you must take into consideration the power of referral marketing. Creating a buzz about your product or service on the networking sites are a sure way to create a stream of customers and sales. Allowing your customers to promote your business via word-of-mouth is a surefire way to [...]

Read the full article →

Best Practices For Creating An Online Referral Marketing Program

August 11, 2010

Before the Internet, there were just brick and mortar businesses that relied on their good name and services to bring in customers. These small businesses utilized the number one marketing scheme- referral marketing. Internet entrepreneurs need to do the same. Referral marketing can generate the type of customer stream necessary to compete on the web. [...]

Read the full article →

Why Every Customer Matters; the difference between loyal customers and passerbys

August 10, 2010

Why does each customer matter, even if their sale is small? It is because of their lifetime value to your company. When you have a customer, if they remain satisfied they return to make purchases, they refer family and friends, they become the unpaid spokesman for your product. Each customer has the ability to generate [...]

Read the full article →

The 5th And Most Important “P” — People.

August 9, 2010

With the rise of social media, people have become the most important component in the marketing mix.  Social networks are largely driven by the people who use them, and these people are discussing your business, with their friends, family, and extended social network.  The remaining “P” ‘s of the marketing mix are becoming increasingly dependent [...]

Read the full article →

12% of Consumer Tweets Mention a Brand

July 27, 2010

From Social Media at Work: http://socialmediaatwork.com/2010/07/27/12-of-consumer-tweets-mention-a-brand/ Digital marketing agency 360i has analyzed more than 1,800 tweets published between October 1, 2009 and March 31, 2010, focusing on tracking Twitter usage by consumers and marketers, and released a white paper and slide deck summarizing the results.  Key findings include: Consumers use Twitter to talk about brands: More [...]

Read the full article →

← Previous Entries

Next Entries →