In what may be the biggest marketing tool to hit the free market in decades, location based text messaging is soaring in popularity. This opt-in type of program will reward customers with digital coupons via their phone as well as location based networking capabilities.
What does this mean to the retailer?
You now have the ability to reach a broad range of customers, virtually cost free, and connect with them on a personal basis. What is more personal than a text? You customer receives a text message for a free item or discount with a promo code from the message designed for them. The customer feels special. They were not planning to stop by your store this week, but…
Another option that works with this type of program is geo-fencing. If your customer opts-in for this service, once they have entered your store the store will be notified by signal and will text message the customer about any new products, sales or promotions designed for subscribers only.
It is the perfect way to generate a word of mouth campaign and earn more customers. As word spreads through the networks, more people will subscribe. You will create a digital society of customers that you can communicate with personally. It is the perfect opportunity to create the bond that retailers need to establish to gain loyalty.
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