The same consideration and etiquette you would use to maintain personal relationships should be extended to your business presence on Facebook. Remember that people use social media channels to engage in conversations and not be voraciously marketed to by someone who doesn’t understand or care about them as individuals. Per my comments in an early blog ( http://bit.ly/dbUSRr ) effective social media marketing is about building relationships and having conversations. The success of social networks has everything to do with keeping the context personal. In fact, a large component of Facebook’s success has been preventing the same levels of spam and direct marketing consumers are bombarded with on competing networks.
As they say, “When in Rome, do as the Romans.” Therefore, put a human face on your brand, drop your sales pitch, and have a conversation.
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