Referrals: When to ask for one

by admin on October 24, 2011

Customer referrals can be an great source for getting the word out about your product. The other day, I was reading about how Dropbox used referrals to get their product go viral. Dropbox already had a great product, they added a little incentive (additional storage if friends signed up via the referral link) and boom!

So when is the best time to ask for a referral? Here are the best practices

1. Order Confirmation Page: If you are an online retailer, always have the referral offer on the ‘order confirmation’ page. This is the page where users land after having completed their purchase. They already like your products and your site (hey, they just completed a purchase), its the best time to give them an incentive to refer friends.

2. Email Campaigns: Include a message about your referral offer within all your email campaigns. At the minimum, include it in the email footer. A little “Refer friends and get $10″ message with the corresponding link can go a long way.

3. Website Banner: Add a graphic to your website about the offer. Above-the-fold placement is always better, also add a link to the header or footer per your site design.

Remember, the referral offer is supposed to make your site viral; but it needs the appropriate exposure so that users know about it. Our free refer-a-friend floating button widget can make your referral offer very visible, and a free version is available.

We have been receiving a lot of feedback and all of it is very appreciated!

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RIP Steve Jobs

by admin on October 5, 2011

A legend has passed away. Everyone that we talked with this evening was sad and shocked, many found it hard to believe that the charismatic Steve Jobs is no more.

While most people talk about how Apple (Steve Jobs) changed their lives by introducing amazing products, there are so many start-ups and industries that benefited directly or indirectly from them. For example, Foursquare, Twitter and the hundreds of successful start-ups  out there that thrive due to the overall ‘smart phone adaptation’ would not have existed without Apple’s introduction of the iPhone. ‘Angry Birds’ and thousands of app companies would probably not exist without Steve Jobs. And what about the ‘mobile e-commerce’ revolution that has begun? Mobile commerce is on the rise like never before and all online retailers can say a big thank you to Steve Jobs for it.

His speeches and work ethic is a strong inspiration to all professionals, technie or not.

We never met Steve Jobs and never worked for him, but still feel the vacuum that has been created. RIP Steve Jobs, thanks for everything.

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Refer-A-Friend: An Easy Startup Viral Strategy

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Free Refer-A-Friend Widget

August 28, 2011
Thumbnail image for Free Refer-A-Friend Widget

Word of mouth marketing is on the rise. With the rise of social networks and the adoption of smart phones, information can be shared with one click and sent across to numerous people. Groupon executed very well on their referral strategy by offering an incentive to existing users to get their friends to sign up, [...]

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Online Referral Program Best Practices

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Every time a study is conducted about marketing programs, researchers come up with the same results. Referral marketing is the best form of marketing, yet many businesses overlook this simple tool. Further research indicates that most businesses know this fact, but fail to act upon the information. Only approximately 37% of businesses actively use referral [...]

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Schools Spending More on Social Media Spend Less Per Student On Marketing

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Facebook Marketing 101: Drop the Sales Pitch And Have A Conversation

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Does Search Still Matter For Business Owners?

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As a business owner,  I’m sure some time during your week is spent figuring out how to improve your SEO/SEM strategy.  Unless you’re Amazon, Facebook, or some other Internet behemoth, thinking about ways to bring new traffic to your website becomes a preoccupation because it’s perceived to be vital to your bottom line.  However, I [...]

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Think Engagement, and The ROI Will Naturally Follow

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In order to be successful in social media marketing, you must step back and learn to understand that you’re living in a brave new world where traditional “x leads to y” type ROI analytics are not a practical model for assessing the ROI of your social media strategy.  Even with new tools hitting the market [...]

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